Events management with BrightFORUM

BrightFORUM The only industry-tailored events management tool designed for Salesforce users

Built on the Salesforce platform, BrightFORUM allows you to manage every aspect of your events in one place. Connect data from events with your Salesforce leads and contacts. Manage any kind of event in BrightForum: virtual or physical – from small forum, large event to major conference.

Every market has different needs. Combining our experience and collaboration with our customers, we develop sector-specific Salesforce solutions. From using the right language through to personalisation, the specific fields for data capture in BrightForum relate to your sector. This simplifies both the employee and customer booking experience.

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Icons depicting different types of event

Create powerful customer journeys with BrightFORUM

BrightFORUM enables you to connect the key touchpoints along the customer journey, from learning about your company through to encouraging customers to become advocates for your brand. BrightFORUM is built on the Salesforce platform, so all of your data is kept in one place, making your Salesforce integration simple.

By automatically aligning your event attendee to Salesforce data, you can progress interest from your events and build a richer profile of your customers. Event data runs seamlessly into your marketing software to keep customers engaged throughout their journey with you.

Diagram depicting customer journey with BrightForum

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Key benefits of using BrightFORUM

Simplify events management.

Manage all of your events without leaving Salesforce. Make data capture relevant to your specific needs. Easily identify and manage staff and organisers. Manage event forms and surveys, aligning the data to the lead or contact.

Evaluate event value.

Track revenue and spend in Salesforce. Measure engagement levels and attendance. Enable multiple ticket booking, add-ons and booking on behalf of others. Allow attendees to join a “returned tickets” queue for sold-out events.

Improve lead management.

Map attendees to leads, contacts or custom objects, streamlining integration with standard CRM processes within Salesforce. Seamlessly integrate with your marketing automation software for relevant ongoing communications.

Enhance customer experience.

Speed up Salesforce community creation with pre-built components. Allow attendees to select eventspecific options, such as dietary preferences. Allow attendees to book on behalf of someone else.

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Choose your sector BrightFORUM has been developed as a sector-specific solution

Higher education events with BrightFORUM

BrightFORUM for higher education helps universities digitally connect their campuses using Salesforce.