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Ad Sales with BrightMEDIA

Home » Accelerators » Ad Sales with BrightMEDIA

Get 360° customer visibility and transparency

Built on the Salesforce Platform, BrightMEDIA transforms advertising sales. BrightMEDIA allows publishers to manage all of their agencies and customers in one place.

BrightMEDIA extends Salesforce for publishers, from lead creation to pipeline management, through to fulfilment and invoicing. Everyone can collaborate on one platform and provide an effortless customer experience.

A streamlined and integrated system gives you a holistic (360°) view of your customers. You’ll know more about your customers’ behaviour and interactions than they do!

BrightMEDIA Features

The world of ad sales is going to change exponentially over the next few years. You need to make sure you have the right system in place to cope. I know I have!

Robert Avery, Head of Enterprise & Group Sales Support, Northern & Shell

Beyond quote to cash

BrightMEDIA connects every stage of the customer journey, from awareness through to purchase. Your employees across the business never need to leave Salesforce for the entire commercial process. As a result, data is accurate and up-to-date for ongoing analytics and business decisions.

BrightMEDIA lead to analytics

Leads

  • Monitor dynamic lead information
  • Collaborate with business teams in Salesforce

Accounts

  • Single source of truth
  • 360° view of your customer across the business

Opportunities

  • Provide sales and sales managers with targets
  • View of pipeline and committed revenue

Quotes

  • Intuitive interface to create fast quotes
  • Create multiple versions and send from Salesforce

Orders

  • Cross-media booking
  • User interface designed to enable complex orders

Fulfilment

  • Collaborate in Salesforce
  • Enable Ad Ops to make faster decisions

Billing

  • Module provides flexible templates
  • XML, email or paper invoices direct to the agency

Analytics

  • Reports, dashboards and ad hoc query tools
  • Revenue and pipeline analysis
Read customer story

BrightMEDIA can

Eliminate silos, eliminate friction.

BrightMEDIA unifies sales, service, marketing and analytics into one cloud-based platform. With inaccuracies and miscommunications eliminated, you can focus on streamlining your organisation for agile adaptation.

Cultivate collaboration

With every department plugged in to the same system, Sales can see if Finance has invoiced. Ad Ops can see what leads are close to completion. And everybody can keep in constant contact using the built-in communication tools – with everything recorded for reference.

Upskill
your sales

Create complex, cross-channel packages tailored to audiences, segments and networks. Easily offer a range of detailed quotes – that automatically feed into your revenue projections. Enable programmatic ad sales with comprehensive, custom reporting.

Maintain a single source of truth

View every interaction with a customer in the same place, in real time. Quotes, orders and invoices, with custom reports and data dashboards. Easily identify cross-selling opportunities – and better serve your clients.

Get a demo of BrightMEDIA

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