Higher Education Events with BrightFORUM

BrightFORUM For Higher Education

When it comes to running events, universities told us they needed student specific data that can’t be collected from the more general events management tools on the market. Either the required data wasn’t being collected at all or wasn’t flowing smoothly into Salesforce where it could be useful.

BrightFORUM makes the events management process simple, bringing together your data into one place. Thanks to BrightGen’s years of experience working within higher education, we help you get more value from events, integrating your marketing automation software for a seamless experience.

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BrightFORUM makes events management easy

BrightFORUM’s features have been designed specifically to cater for the needs of the higher education sector.

Evaluate event success

Track all revenue and spend

Separate out sponsors and partners

Monitor alternative event outcomes

Simplify booking process

Offer multiple ticket types

Create purchase bundles

Book on behalf of others

Enhance student experience

Allow waitlists for sold-out events

Map data to leads & contacts

Create tailored web experiences

Enable operational flexibility

Manage virtual and hybrid events

Manage forms and surveys

Integrate with automation software

BrightFORUM screenshot - virtual events management

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Connect the student lifecycle with BrightFORUM

Events are a key touchpoint in a student lifecycle. BrightFORUM is built on Salesforce and integrates with your marketing automation software to help you join up events to the rest of the student lifecycle.

Awareness: Capture interest from the first time a student interacts with your institution
Enquiry: Make it easy for students to find out about their future course
Application: Use the data you know about a student to make the best choices
Enrolment: Notify the relevant department – enable relevant communications
Student engagement: Run more tailored events and gather feedback with ease
Advancement: Continue relationships with alumni or post-graduates, enhancing your data

How BrightGen works with higher education Related resources

University of York unites its campuses with Salesforce and BrightGen

26th August 2020
by Julia Valentine

Press Release: World-class university, University of York, is partnering with BrightGen to build a Salesforce service desk management system.

The Top Three Reasons to Prioritise Branding for Universities

17th June 2020
by Mark Tonkin

Branding for universities is crucial for building better, long-lasting relationships with students.

Plymouth University – Succeeding with Salesforce

24th January 2017
by Julia Valentine

We participated in the first UK Salesforce Higher Education User Group at Plymouth University in 2017. We interviewed our customer about it.