A fascinating insight into the world of Higher Education was provided at this years’ Salesforce HE Summit Horizons event in Paris. With an expectant audience, from a wide range of HE institutions across the globe, delegates were invited to take a tour of the latest products and visions to emerge from the Salesforce team, with a clear commitment to the development of AI and ‘big data’ to streamline key operational functions such as recruitment and admissions, through to targeted alumni communications.  The audience were treated to some excellent illustrations from existing Salesforce community members such as ESSEC Business School, University of East Anglia and London School of Economics, who provided some insightful views into how they were utilising some of the latest Salesforce features to provide that 360° view of the student lifecycle.

The agenda around the use of AI and ‘big data’ remains incredibly current and as such, represents a clear driver for change and the introduction of a targeted and focussed approach to both recruitment, retention and indeed timely intervention, in the drive to maximise student success.  It was therefore reassuring to hear the message, loud and clear, that technology can absolutely be the catalyst to reduce duplication of effort through targeted and personalised student communications as well as through automated interventions driven by effective use of data. The Salesforce team have demonstrated a clear and unrivalled commitment to the education sector to deliver a cloud-based solution which will be future fit and, most importantly, flexible enough to meet the needs and demands of a modern complex institution.  With the addition of BrightGen’s commitment as a platinum Salesforce partner, to deliver bespoke solutions and services around the product, there really hasn’t been a better time to look at how Salesforce and BrightGen can add significant value to the processes behind your institution, whilst maintaining that all important student centric model. Read more about BrightGen's experience in Education here. 


By Malcolm Browning

Malcolm recently joined BrightGen as an Account Executive, he has over 30 years experience in the education sector working in roles such as Assistant Registrar, Deputy Director of Further Education and Head of Information and Analysis at Suffolk College and more recently, Milton Keynes College.