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Media & Publishing

Cookies crumble as consenting sandboxes take their place

21st April 2021
by Omar Amath

The deprecation of widespread 3rd party cookie use, has been primarily at the hands of Google. Omar breaks down results of this and the future of 1st party data.

iOS 14 ad privacy: what does this mean?

27th August 2020
by Duncan Smith

Apple is not messing around: with the changes to iOS 14, they have pressed the nuclear button for ad privacy!

5 strategies for publishers to survive the next decade in advertising

1st May 2020
by Duncan Smith

We consider the decade of contradictions for those involved in buying and selling advertising, and how strategies for publishers will change.

Trust is still the biggest issue for advertisers in 2020

22nd April 2020
by Duncan Smith

In this post, we consider the biggest issue for advertisers in 2020 – and how that, and any opportunity, is amplified.

Read past the headlines – how COVID-19 is changing the future of media companies

15th April 2020
by Duncan Smith

The world will probably never be the same again due to the COVID-19 pandemic. The future of media companies is uncertain.

Digiday Publishing Summit Europe in Budapest

4th November 2019
by Duncan Smith

After returning from the Digiday Publishing Summit in Budapest in 2019, Duncan Smith wrote a blog covering the key themes.

Image of workers in an office looking at screens

5 key questions when replacing ad management systems

8th June 2016
by Duncan Smith

For media owners, the growth in ad expenditure and digital inventory over the last few years has increased focus on ad management systems.

You are here: Home » BrightGen Blog » 5 key questions when replacing ad management systems

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