Is Email Marketing Dead?
BrightonSEO is well known for being THE go-to event in the UK and Europe for all things SEO, offering a…
Prompt Engineering: A Guide to Navigating AI’s Language
Recently, we hosted the second webinar in our AI readiness series, ‘Get AI Ready! Prompt Engineering’ with Keir Bowden. In…
Top 10 Dreamforce 2023 Sessions on AI to Pay Attention To
With Dreamforce just around the corner, the atmosphere is buzzing with excitement, especially as we look deeper into the multitude…
5 Values for Ethical Use of Generative AI
With the general availability of Sales and Service GPT, and the Einstein GPT Trust Layer, end users can now get…
Volunteer Time Off at BrightGen
At BrightGen, we not only strive to excel in our professional capacity but also embrace opportunities to make a positive impact on the world around us. Read on to find out how several #TeamBrightGen members utilised their annual VTO days to benefit their local communities.
The Fabulous Five: Our Favourite Sessions from London’s Calling
London’s Calling, one of the biggest Salesforce-related events of the year, never disappoints! This year, the BrightGen team once again…
World Tour London 2023: Generative AI Takes the Spotlight
London World Tour 2023 was all things Generative AI. Rebranded as AI Day at short notice, pretty much the entire…
How Prepared Are You for Salesforce AI Cloud?
On June 12th Salesforce announced AI Cloud, unifying the various GPT offerings, and bundling the additional technology needed to maximise its…
Data Migration: The House-Moving Guide for Your Digital Assets
One of our customers recently formed a joint venture with another financial services company. Merging data from three different platforms…
AI: Is It the Game Changer We’ve All Been Waiting For?
I recently had the pleasure of attending the most unconventional marketing conference of the year, “AntiCon LX: The MarTech, AdTech,…