How to build out your Salesforce strategy to underpin growth
Based on a story with a BrightGen customer, find out how to build out your Salesforce strategy to underpin business growth.
Centre Your Business Around Your Customers
Digital transformation enables our customers to adapt and thrive in increasingly competitive markets by providing the foundation and platform to encourage innovation and personalisation, which keeps customers coming back.
Celebrating Another Year as a Salesforce MVP
Salesforce MVPs (Most Valuable Players) are community experts who help others succeed in the Salesforce ecosystem. They’re dedicated to helping…
Leading by example: a mostly female IT project team
Today, we are sharing a women in tech success story with the world. Read on for personal experiences of our mostly female IT team.
Your Guide to Scope 1, Scope 2 and Scope 3 Emissions
The UK Government’s target is to reduce the UK’s carbon emissions by at least 78% by 2035, compared to 1990…
BrightGen Gets Top-Tier Salesforce Partner Status for 10th Year and Top Score
BrightGen announces top-tier Salesforce partner status for 10th year running. This makes BrightGen an obvious choice to work with Salesforce.
Digital Transformation, Data Strategy & AI in the Media Industry – with Vicky Nisbet
This month, we released our third episode of the BrightGen Media Podcast. I talked to Vicky Nisbet, industry leader in the…
Salesforce Spring ’22 Release – 5 Top Picks
The Spring ’22 Salesforce release is out, and BrightGen’s latest of our world famous release webinars took place on February…
Building a Luxury Lifestyle Publishing Business with Drew Broomhall
I talked to Drew Broomhall, the Chief Digital Officer of BOAT International Media, a luxury lifestyle publishing business with a focus on superyachts! We spoke about keeping up with competitors, working with first-party data, combining traditional & digital advertising… and more!
Omnicom’s Credera Acquires a Majority Stake in BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth
Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired a majority stake in BrightGen. The company chose to make the investment in order to extend its depth in digital transformation, marketing technology, and customer experience capabilities, using Salesforce as an enabling technology.