WeChat for Real Estate: How to Reach Audiences in China
At Unissu’s RE:Connect event in June 2021, BrightGen presented alongside ChatLabs on the topic of how to reach new audiences in China with WeChat & Salesforce. Oliver Glynn, BrightGen’s Real Estate Lead, and Tom Kruger, ChatLabs’ VP of Strategy, discussed:
- The importance of WeChat in China
- Understanding the data you can get from integrating WeChat and Salesforce
- What you can do with your data following the integration
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