Hubert Burda Media, one of Europe’s largest publishers, has selected BrightGen and its advertising sales solution BrightMedia, to power its new company AdTech Factory, which is due to launch later this year.

The nine month implementation programme will see BrightMedia, an end-to-end solution for cross-media ad sales built on the Salesforce platform, replace SAP and IS-MAM, Burda’s existing CRM and ad booking system. The new company, AdTech Factory, is an advertising operations company that will act as an outsourced ad operations and ad management engine room for publishing houses in Germany and throughout Europe, the first of which will be Burda itself.

Michael Fischer, Director Finance & Operations, Hubert Burda Media, and CEO, AdTech Factory, comments: “After reviewing several options in the market, we selected BrightMedia because of its flexibility to adapt and evolve as our business needs and the industry changes in the future. Since working with BrightGen, we have found their approach, their passion and dedication to our project and the work they have produced exceptional.”

BrightMedia officially launched as a Salesforce Fullforce Media Solution in December 2015 and integrates Salesforce into the advertising sales process. It extends core Salesforce CRM functionality into a unified ad booking process for print and digital media, from opportunity and quotation through to fulfillment and billing. BrightMedia also provides inventory management and pricing, which supports programmatic trading.

“We are delighted to be working with Burda on this innovative and exciting project for the German market. Our partnership with Burda is a great endorsement of BrightMedia and its relevance in today’s ever changing ad sales environment.” says Steve Warner, Sales Director at BrightGen.

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About Hubert Burda Media
Hubert Burda Media is one of the largest publishers in Germany, employing more than 10,000 people across 20 countries. Their portfolio of magazines includes over 400 titles, around 80 of which are published in Germany. A forerunner in digital media with an ever evolving business, the Burda Digital enterprise is one of the leading European internet companies linked to a media company. Burda is headquartered in Offenburg and Munich.

About BrightGen
A Salesforce Platinum Consulting Partner, BrightGen delivers a full range of services from strategy, consulting and implementation to custom application development and managed support. The company helps global customers across multiple industries discover the full capability of the Salesforce Customer Success Platform from its headquarters in the UK.

About Salesforce Fullforce Solutions
Salesforce Fullforce Solutions are systems integrator or consulting partner offerings recognised for their specialisation in priority Salesforce industries and other key solution areas. Fullforce Solution partners have demonstrated expertise and receive Salesforce go-to-market support, executive sponsorship and guidance as part of the Salesforce Partner Program.

Media contacts
For further queries please contact:

Julia Korn
Head of Corporate PR
Hubert Burda Media
Arabellastraße 23
81925 München
Tel.: +49 (89) 9250-3706

Kate Algar
Marketing Manager
Tel.: +44 (0)207 1834 390