ACHIEVING CHARITABLE GOALS WITH A COMMERCIAL APPROACH
Hospitality
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The Landmark Trust is a charity that rescues and restores historic buildings that are in danger. Once restored, they are made available for holidays, so that they can be enjoyed today and preserved for future generations. The Trust has around 200 buildings in Britain, one in Belgium and several in Italy and France.
The Challenge
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- Replace legacy IT systems that were no longer fit-for-purpose
- Streamline the Trust's charitable and commercial processes
The Solution
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- Salesforce Sales Cloud, Force.com and custom-built solutions for e-ticketing, third party integrations and user experience functionality
- FinancialForce applications
The Results
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- 20% uplift in holiday bookings post go-live
- Improved donor insight and fundraising activity
