Leading The Way In Fundraising Efficiency - Update


Non profit

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Barnardo’s is a British charity which aims to transform the lives of the most vulnerable children and young people across the UK through the work of their services, campaigning and research expertise. As one of the UK’s leading children’s charities, Barnardo’s works directly with over 200,000 children, young people and their families every year and relies on fundraising to support as many children as possible.

The Challenge

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  • Create a single supporter view, capturing supporter details and interactions in one place
  • Complex data rationalisation and migration 
  • Decommission legacy fundraising platform

The Solution

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  • Customised Salesforce Sales Cloud, build on the Nonprofit Starter Pack
  • Custom-built Direct Debit and Gift Aid solutions 

The Results

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  • Improved efficiency of fundraising activity
  • Increased voluntary income due to more efficient processing
  • More targeted marketing activity and improved marketing ROI