Revolutionising Ad Sales With BrightMedia - update



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Northern & Shell Media Group is a British publisher with a portfolio of newspapers and magazines. Today, The Northern & Shell Media Group owns four national newspaper titles – the Daily Express, Sunday Express, Daily Star and Daily Star Sunday – celebrity magazines OK!, new! and Star, and is a 50% joint venture partner in the Irish Daily Star. They also operate The Health Lottery.

The Challenge

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  • Support cross media sales and business growth in a challenging and ever-changing industry
  • Reduce operational costs and increase efficiencyand visibility across the advertising sales teams
  • Open new sales channels and enable customer self-service

The Solution

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  • BrightMedia, an end-to-end cloud-based ad sales platform
  • Built on Salesforce, the world’s #1 Customer Success Platform

The Results

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  • A seamless booking experience for cross media ad sales
  • Increased digital ad sales by 15% and significantly reduced administration time by 50%
  • An ad sales platform that supports future commercial growth and is adaptable to industry changes