Without the help of the BrightGen team, the Barnardo’s CRM delivery would have failedAssistant Director, Barnardo’s
Barnardo’s is a British charity who aims to transform the lives of the most vulnerable children and young people across the UK through the work of their services, campaigning and research expertise.
When Barnardos chose Salesforce to transform their business and replace their complex legacy solution, they also chose to partner with BrightGen to guide them to more efficient fundraising and financial processes.
- Create a single supporter view, capturing supporter details and interactions in one place
- Complex data rationalisation and migration
- Decommission legacy fundraising platform
- Customised Salesforce Sales Cloud, build on the Nonprofit Starter Pack
- Custom-built Direct Debit and Gift Aid solutions
- Improved efficiency of fundraising activity
- Increased voluntary income due to more efficient processing
- More targeted marketing activity and improved marketing ROI