Ocean Technologies Group
Ocean Technologies Group unites its brands with Salesforce Sales Cloud.
Ocean Technologies Group partnered with Credera to transform their business, increase sales opportunities and drive collaboration across global operations
At a Glance
“Credera has helped us to successfully transform the business, increase sales opportunities and drive collaboration across our global sales operations. We look forward to developing the Salesforce journey of continuous improvement together with Credera to support and guide us through this transformation.”
Abigail Clarkson, Global Sales & Data Operations Director
Ocean Technologies Group, a global learning and operational technologies company, has invested in Salesforce Sales Cloud to bring together their six brands and prepare for rapid growth. They have also entered into a three-year partnership with Credera to support them in the implementation and maintenance of Sales Cloud, and to provide continuous improvement support and project management for future Salesforce initiatives.
Ocean Technologies Group’s Chief Revenue Officer expects Sales Cloud to prepare the company for scalable growth by standardising sales processes and providing a single view of the customer across the group.
The Challenge
Diverse platforms, low adoption, and visibility.
Ocean Technologies is the parent company of six brands, all working on different platforms
One of the brands was using Salesforce didn’t see wide adoption
There was no standard sales process across the brands, resulting in a lack of visibility at group leadership level
The Solution
Strategic Salesforce migration and training.
Credera partnered closely with Ocean Technologies to understand the systems they needed to migrate to Salesforce
Credera provided best practice advice and guidance on how to utilise the Sales Cloud solution to maximise efficiency
Credera trained teams on how to get the most value out of Salesforce to impact user adoption from the start
The Results
Boosted insights, collaboration, and adoption.
Increased visibility for leadership about how the entire business is performing
Increased collaboration within and between brands
Increased Salesforce adoption over time
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