Higher Education, Global Competition and Student Numbers
How the UK’s Universities can Maintain and Gain in Times of Crisis
Higher Education
Higher education and the new digital student journey
Whether it’s enabling students to study remotely, improving the student wellbeing of Generation Z, or attracting next year’s international students… COVID has only increased the need for speed when it comes to digitalisation of higher education.
Now is the time to ensure students receive the best communications and care. This will encourage strong advocacy from the students, which will put universities in a good position for student recruitment next term. There are no shortcuts to doing this. Universities need a joined-up digital platform, always-on technology and AI to predict potential issues.
Commitment to change
Most universities have taken the first step in digitalising their operations, setting up the “connected campus” to bring their departments and campuses together.
The technology universities need is available. But we need determined institutional commitment and investment to see real change. We see higher education establishments continuing to overlay individual solutions onto analogue or offline systems. They need to standardise on an underlying architecture and fit new systems into an overall strategy.
BrightGen understood our complex needs and delivered a tailored solution, while simultaneously providing the highest levels of customer service.
David Richardson, Chief Entrepreneurial Executive, Heriot-Watt University
Improving admissions processes
2021 brings with it high demand for limited university places, putting pressure on universities to do even more with less. This can also be seen as an opportunity for those universities who are open to increasing their use of technology in the admissions process.
Cooperation with UCAS and streamlining technology is key to finding the best new students and engaging them through to signing up. BrightGen is an Early Access Partner for Salesforce’s new product, Admissions Connect, which enables smoother communications between staff and students. We spoke to the first university to trial the product about their experience.
Connecting events in the student lifecycle
From awareness to advancement, BrightGen understands how important events are throughout the student lifecycle. Universities usually keep their event data across different systems. That makes it hard to transfer it back into the single view of the student in Salesforce. We created BrightFORUM to help universities manage their events without having to leave Salesforce.
Why universities choose BrightGen
Universities choose to work with BrightGen because of our depth of experience in implementing Salesforce products across all industries. We get to know your institution in detail and honestly recommend the best approach for your requirements. We understand the unique challenges involved in engaging the next generation of students and offer an external perspective on how to react to crises such as the pandemic.
Get your free consultation
The hardest point of any digital transformation project is getting started. Get two free consultation hours with BrightGen to help you determine where to start and get a roadmap of the way forward.
