Higher education and digital transformation
Challenges in higher education get more complex year on year. Whether it’s attracting international students, providing a tailored experience for Generation Z or engaging alumni remotely, universities need to rely on their digital capabilities to succeed.
Universities have spent years trying to make their processes digital, with the aim of creating a “connected campus”. But trying to fix issues separately in different departments often results in implementing multiple digital systems. The problems associated with manually transferring data from one system to another include: risk of losing data, making mistakes and wasting time.
Fix the architecture
Higher education establishments need to move on from simply overlaying individual solutions onto analogue or offline systems. They need to standardise on an underlying architecture and fit new systems into an overall strategy.
Salesforce’s Education Architecture (EDA) is a flexible data architecture designed to give higher education establishments a 360o view of the student. When implemented well, decision-makers can make quick, informed decisions to respond to a rapidly changing environment. With a connected campus, universities can understand their students, alumni and corporate partners better than ever before.
BrightGen understood our complex needs and delivered a tailored solution, while simultaneously providing the highest levels of customer service.David Richardson, Chief Entrepreneurial Executive, Heriot-Watt University
BrightGen knows higher education
Universities choose to work with BrightGen because of our depth of experience in implementing Salesforce products across all industries. We get to know your institution in detail and honestly recommend the best approach for your requirements. We understand the unique challenges involved in engaging the next generation of students and offer an external perspective on how to react to crises such as the pandemic.
Connecting events in the student lifecycle
From awareness to advancement, BrightGen understands how important events are throughout the student lifecycle. University event data is too often kept in different systems and is hard to transfer back into the single view of the student in Salesforce. We created BrightFORUM to help universities manage events without having to leave Salesforce.
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