The media landscape is unrecognisable compared with a decade ago, as digital disruptors offer low-cost digital alternatives and content is both free and abundant. In order to operate efficient organisations and deliver advertising opportunities at speed and scale, publishers are turning to new technology.
As a media business or publisher, you can use your own platform and the masses of data collected over time and combine it with new technology to maximise profit. Offer flexible advertising, tailor your tech to your individual business model and still provide a seamless customer experience. All of which helps ensure you can survive change after change in an ever-evolving and challenging industry.
BrightGen has extensive experience working in the media sector. In fact, we’ve even developed our own ad sales solution - BrightMedia - to help businesses and publishers maximise their use of Salesforce and increase efficiency when selling advertising.