Media and publishing in constant change
Whether it’s responding to data regulations, advertising on the newest digital platforms, or pivoting from print because of the pandemic, media is at the forefront of change. As a result, media companies need to be ready to respond to any risks or opportunities that may arise.
Responding with data
Currently, many media organisations struggle to gather enough accurate data from across the business. This then leads to slower decision-making and prevents them from adapting to a fast-changing environment. For businesses to respond quickly to change, they need to:
- Standardise data from all parts of the business
- Store data accurately, in one place, accessible to everyone who needs it
- Automate data capture and remove manual processes
We partner with BrightGen for their experience across sector and their honest approach.
– Matt Parkes, Head of Marketing Technology, Elsevier
Set up Salesforce to enable change
At BrightGen, we enable our customers to simplify and automate the data capture process using Salesforce. We make it easy to bring together disparate brands and departments onto one platform. This is why our customers can access truly reliable data in one place in real time.
Our customers are always ready to respond to change, armed with the accurate data they are able to see in Salesforce.
Transform media advertising sales
After many years working with customers in the media industry, we came across common challenges when managing ad sales in Salesforce. We built BrightMEDIA on the Salesforce platform to make it easier for publishing teams to manage every aspect of their ad sales in one place.
Eliminate silos, eliminate friction
BrightMEDIA unifies sales, service, marketing and analytics into one cloud-based platform
Upskill your sales team
Create complex, cross-channel packages tailored to audiences, segments and networks
Maintain a single source of truth
View every interaction with a customer in the same place, in real time
Get a consultation today
We know how to help you get the most value out of Salesforce. Whether it’s for a major digital transformation project, or simply looking after your Salesforce, book a free consultation session with one of our experts today.