The New Rules of Advertising
Surviving and Thriving as a Publisher in the 2020s
Whether it’s responding to data regulations, advertising on the newest digital platforms, or pivoting from print because of the pandemic, media is at the forefront of change. As a result, media companies need to be ready to respond to any risks or opportunities that may arise.
Currently, many media organisations struggle to gather enough accurate data from across the business. This then leads to slower decision-making and prevents them from adapting to a fast-changing environment. For businesses to respond quickly to change, they need to:
We partner with BrightGen for their experience across sector and their honest approach.Matt Parkes, Head of Marketing Technology, Elsevier
At BrightGen, we enable our customers to simplify and automate the data capture process using Salesforce. We make it easy to bring together disparate brands and departments onto one platform. This is why our customers can access truly reliable data in one place in real time.
Our customers are always ready to respond to change, armed with the accurate data they are able to see in Salesforce.
After many years working with customers in the media industry, we came across common challenges when managing ad sales in Salesforce. We built BrightMEDIA on the Salesforce platform to make it easier for publishing teams to manage every aspect of their ad sales in one place.
To make sure your business is set up for success, get a free consultation with BrightGen. We will help you assess your Salesforce strategy to enable change readiness.
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