The New Rules of Advertising
Surviving and Thriving as a Publisher in the 2020s
Whether it’s responding to data regulations, advertising on the newest digital platforms, or pivoting from print because of the pandemic, media is at the forefront of change. As a result, media companies need to be ready to respond to any risks or opportunities that may arise.
Currently, many media organisations struggle to gather enough accurate data from across the business. This then leads to slower decision-making and prevents them from adapting to a fast-changing environment. For businesses to respond quickly to change, they need to:
Salesforce enables publishers to bring together departments, brands and subsidiaries into one system on the cloud. It also simplifies and automates much of the data capture process, so employees feel less burdened by administrative tasks. Above all, Salesforce gives one view of the customer across the business and instant insights into what is working or what needs to be improved.
From more than ten years working with us, BrightGen’s clients in the media industry have strong digital platforms. We are now working with many of them to further enhance their customer engagement, managing complex and varied subscription models, enhancing content and improving the reader’s experience. We are also refining ad-hoc charging models for specialised or one-off content.
We partner with BrightGen for their experience across sector and their honest approach.
Matt Parkes, Head of Marketing Technology, Elsevier
BrightGen’s consultants from a publishing background are able to bring an industry-specific lens to Salesforce products. When we implement Salesforce, we do so knowing what features to prioritise for publishers and how to make its functionality more relevant to their organisations.
BrightGen has implemented Salesforce for a variety of media and publishing companies. After many years supporting our customers in the industry, we came across common requests for customisation when managing ad sales in Salesforce. We built BrightMEDIA on the Salesforce platform to make it easier for publishing teams to manage every aspect of their ad sales in one place.
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