Travel, transport and hospitality: Engaging customers and strengthening bonds during and after COVID-19
A panel discussion on how the travel industry will survive and thrive despite COVID disruption
Travel & Transport
Transform the future of travel and transport
Travellers want a seamless and highly personalised experience before, during and after a trip. By digitising this experience you can encourage more bookings, provide intuitive and personalised support; and build loyalty.
What 2020 meant to travel and transport
No-one could have predicted the outcome of the Coronavirus pandemic, and the significant impact it’s had on the travel sector. The travel industry tends to be on the front line when unplanned events occur that impact society. The ongoing magnitude of the current challenges outweigh all that has gone before.
But if the travel industry is anything, it’s resilient, strong and adaptable. These factors need to represent the technology in use by travel organisations. Equally important during these troubled times is engaging customers. Responding to the customer needs, evolving business to adapt to the ever changing rules and regulations.
The customer journey
Travel and transport organisations need to create a 360 degree view of each customer. In order to maximise potential in terms of opportunity and offer of content. Currently only 36% of travel, transportation and hospitality service departments rate their omni-channel capabilities as excellent or very good, compared to 42% of teams in other industries.
There is a need in the sector for organisations to use one centralised platform that caters for the whole customer journey. Accessing and using data from the same source gives each department the ability to make each touchpoint meaningful, unique and appropriate.
We trust BrightGen with our highest profile customer details – trust is everything to us. Then through the pandemic, BrightGen was always on hand to help – like that friend you can go to when things around you go wrong.
Daniel Edwards, Heathrow VIP and Premium Services Lead
Why travel and transport organisations trust BrightGen
Travel and transport organisations choose to work with BrightGen for the in-depth experience and knowledge of the industry. BrightGen challenges requirements to ensure customers get what they need for their business objectives rather than what has been asked for. Our dedicated teams very often become an extension to the customer, a trusted advisor, a partner they trust implicitly in supporting and advising the best way forward for their business critical technology stack.
Get your free consultation
The hardest point of any digital transformation project is getting started. Get two free consultation hours with BrightGen to help you determine where to start and get a roadmap of the way forward.
